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July 12, 2026

How Proprietary Research Bolsters Positioning

I am obsessed with differentiation. Back in the early 90s, when I owned my firm, differentiation didn’t matter that much. A local client would pick a local agency, and the […]

Expertise, Marketing Yourself

June 28, 2026

The High Cost of Low Trust

I’ve been fascinated by the concept of trust these days, spurred in part by the erosion of trust in our public discourse. I trust my neighbors. I trust my work […]

Expertise, Marketing

June 21, 2026

Don’t Ignore Potential Acquirers

A few weeks ago I wrote about how sellable your firm is, pretending that we were on a call with you and asking all the questions that a buyer might […]

Succession and M&A

June 14, 2026

Do Independent Firms Need A Board?

Punctuation serves independent firms (advertising, design, PR/PA, dev, digital, etc.) The key distinction there is “independent” firms, which really means that the principal doesn’t have a boss. So what are […]

Finance, Growing Your Business, Management, Succession

June 6, 2026

How Sellable Is Your Firm?

There are a lot of edge cases that are successfully sold, so let me be upfront about that right away. But the further away you are from an edge case, […]

Succession and M&A

May 17, 2026

AI’s Impact on the Two Rooms

Many of us have seen moats disappear over the years, forcing us to rethink our value in the marketplace. We accept all these changes now, but there was genuine terror […]

Clients, Expertise, The Work

May 10, 2026

Doing Your Own Events Well

Even though peak-pandemic days are behind us, there’s still a deeply pent up desire for human connection, where you spend time with like-minded people, if only to see if God […]

Growing Your Business, Growth, Marketing, Marketing Yourself

May 3, 2026

Making Staff Augmentation Work

More and more creative firms are getting nudged into “staff augmentation” for their clients, and a dozen of my clients have embraced it–all of those are making buckets of money. […]

Managing People, Roles

April 26, 2026

Being Reluctantly Offensive

In certain service-oriented roles, you can never afford to be offensive or challenging. Think doorman, front desk at a drycleaner, and a thousand others. In other roles, where the customer […]

Managing Clients

April 19, 2026

Investing in Ee Retreats at Remote Firms

The pandemic changed a lot of things, and we still haven’t adapted our business to the new world. There were many deep changes: Let’s dive deeper into that last change: […]

Managing People

April 12, 2026

Your Role in Changing the World

Your first instinct in reading this is to skip it if you’re still young. Please don’t. Trust me, it’s something I’ve tossed in my mind since I was in my […]

Management, Managing People

April 5, 2026

13 Signals Your Website Might Send

Not having a great website is sort of like having a lousy lobby in a great hotel. But rather than focus on the negative, which would be easy to do […]

Growing Your Business, Growth

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