Insights

Insights

  • Strengthening a Weak Horizontal Positioning

    Read more: Strengthening a Weak Horizontal Positioning

Books

  • Secret Tradecraft of Elite Advisors

    Secret Tradecraft of Elite Advisors

    Covert Techniques For A Remarkable Practice

    Buy Now
  • Financial Management of a Marketing Firm

    Financial Management of a Marketing Firm

    A Manual

    Buy Now
  • The Business of Expertise

    The Business of Expertise

    How Entrepreneurial Experts Convert Insight to Impact + Wealth

    Buy Now

Articles

  • Strengthening a Weak Horizontal Positioning

    There’s an important assumption right there in the title of this article, and that’s the fact that horizontal positioning is naturally weaker, all things considered, because it’s often less addressable. A […]

    Read more: Strengthening a Weak Horizontal Positioning
  • A Framework for Principal Compensation

    Every principal agrees that their pay is important, but how do you set that? And how do you handle a scenario where there are multiple partners? Where the Data Comes […]

    Read more: A Framework for Principal Compensation
  • Including Addressability in Your Positioning

    If your positioning doesn’t have an obvious addressability component, it’s going to be a challenge to implement. Here’s the usual forcing function for better positioning: That launches a tedious, painful […]

    Read more: Including Addressability in Your Positioning
  • Leading in a Chaotic World

    This is adapted from a keynote I gave in Madrid to 100+ agency leaders recently. Since it seemed to resonate for a lot of folks, I wanted to flesh it […]

    Read more: Leading in a Chaotic World

Episodes

  • David wants agency principals to develop new business plans which delivers more new leads with less labor so their organizations can have more controllable growth, as well as increasing their likelihood for […]
  • Blair thinks too many design firms and other service providers are trying too hard to raise prices by presenting themselves as more “strategic.” Both he and David see these agencies losing more […]
  • David definitely doesn’t want anyone to be like tech bros, but he has recognized a few things creative agencies might be able to learn from them.
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