Insights

Insights

  • How Proprietary Research Bolsters Positioning

    Read more: How Proprietary Research Bolsters Positioning

Books

  • Selling Your Professional Service Firm

    A Primer

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  • Secret Tradecraft of Elite Advisors

    Secret Tradecraft of Elite Advisors

    Covert Techniques For A Remarkable Practice

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  • Financial Management of a Marketing Firm

    Financial Management of a Marketing Firm

    A Manual

    Buy Now
  • The Business of Expertise

    The Business of Expertise

    How Entrepreneurial Experts Convert Insight to Impact + Wealth

    Buy Now

Articles

  • The High Cost of Low Trust

    I’ve been fascinated by the concept of trust these days, spurred in part by the erosion of trust in our public discourse. I trust my neighbors. I trust my work partner. I trust my podcast partner. I trust my spouse. I trust that people will drive on the correct side of the yellow line. I…

    Read more: The High Cost of Low Trust
  • Don’t Ignore Potential Acquirers

    A few weeks ago I wrote about how sellable your firm is, pretending that we were on a call with you and asking all the questions that a buyer might ask. I pointed out that there are many edge cases, though, and everything doesn’t have to be perfect for you to have a good exit.…

    Read more: Don’t Ignore Potential Acquirers
  • Do Independent Firms Need A Board?

    Punctuation serves independent firms (advertising, design, PR/PA, dev, digital, etc.) The key distinction there is “independent” firms, which really means that the principal doesn’t have a boss. So what are the forces that influence that principal’s behavior? Role of Investors I’ve done direct consulting for Adobe, Whole Foods, Toyota, Price Waterhouse, TIAA-CREF, Compassion Intl, Verizon,…

    Read more: Do Independent Firms Need A Board?

Episodes

  • David shares a quick list of website elements he sees is missing from a lot of creative firms' websites which could help them attract more new business.   Links "13 Signals Your […]
  • Blair shares what stuck in his mind about marketing success from listening to a recent podcast interview with Rory Sutherland on Liam Curley's Undisputed Authority.   Links "Embrace the Marketing Mess" article […]
  • Which segments of our field will thrive in the near future and which ones will slowly lose relevance, and why? David wants creative entrepreneurs to continue being resilient and reinventing themselves every […]
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