Insights

Insights

  • M&A Dictionary of Common Terms

    Read more: M&A Dictionary of Common Terms

Books

  • Secret Tradecraft of Elite Advisors

    Secret Tradecraft of Elite Advisors

    Covert Techniques For A Remarkable Practice

    Buy Now
  • Financial Management of a Marketing Firm

    Financial Management of a Marketing Firm

    A Manual

    Buy Now
  • The Business of Expertise

    The Business of Expertise

    How Entrepreneurial Experts Convert Insight to Impact + Wealth

    Buy Now

Articles

  • M&A Dictionary of Common Terms

    One-half of our work is in the M&A space: buy- and sell-side searches, valuations, negotiations, due diligence, etc. So from time to time I’m going to slip some M&A articles […]

    Read more: M&A Dictionary of Common Terms
  • Cold Outreach Can Be A Great Research Tool

    When you plot every possible new business tactic on a ladder of lead generation, you might put a book or a TED talk at the top, and an intern wearing […]

    Read more: Cold Outreach Can Be A Great Research Tool
  • Marketing is Essentially about Fame

    The illustration depicts the many roads to Rome, but Rome, in this case, is fame. And being known by the right people at the right time for the right things […]

    Read more: Marketing is Essentially about Fame
  • How Your Hiring Strategies Change

    What got you here—in terms of your approach to staffing—won’t get you there. There are some staffing strategies that are absolutely the right choice in the early days, but they […]

    Read more: How Your Hiring Strategies Change

Episodes

  • Blair and David reminisce about their podcasting journey since Blair first pitched the 2Bobs idea to David back in 2016, sharing what they've learned along the way, and what they might like […]
  • David unpacks six principles that can help creative firms benefit from delivering strategic guidance through their account managers.   LINKS "Account Managers and Strategy" by David C. Baker at punctuation.com
  • Blair sees four common behaviors when business owners are looking to get deals moving in times of economic decline, stagnation, or uncertainty that end up doing long term harm to their positioning […]
2bobs