Books
Articles
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Read more: Should Your Marketing Follow a Playbook?The next wave of effective professional service marketing is going to be driven by authenticity (wrapped around a desire to really help people). All the marketing forces around us are […]
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Read more: The Ladder of Lead GenerationI’ve learned a lot of things by co-hosting the 2Bobs podcast that Blair Enns and I do together. Each episode, whether I’m the one interviewing or being interviewed by Blair, […]
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Read more: Don’t Be Too Cautious…or Too RecklessI always find it fascinating to see how different principals approach “margin of error” in running their firms. I know some who never want a client bigger than ten percent […]
Episodes
- Blair sees high price anchors everywhere—from buying a suit to ordering a burger. So what factors should creative firms keep in mind as they use anchoring in selling their service options? And […]
- Following up on the recent episode on whether you should be considering that offer to sell your firm, David provides four questions to get answered, two documents to sign, and a short […]
- The more unexpected the metaphor, the more information it carries. Blair has four less-obvious metaphors to give you access to entire playbooks in just four words when selling your expertise. LINKS […]
