Books
Articles
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Read more: Answering (More) Mailbag QuestionsIs expertise still the product? Have the economics of expertise changed since November 2022, when ChatGPT was launched and started the whole AI mania in public? I was curious whether you think that changed the economics of expertise. —Emanuel, Romania I don’t think any of us know, yet, what will really happen to the expertise…
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Read more: Answering Mailbag QuestionsHow much work and what roles are you seeing agencies “replace” with AI? I’m aware of an agency that replaced FTEs with contractors and then contractors with AI. Working for big brands. Highly profitable. Is this the way I want to work? No. Frankly struggling with the role AI could be playing in my agency.…
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Read more: Our Preferred Pronouns: You/MeEvery person has a voice. A lyrical way of pausing and then emphasizing particular syllables. A cheerful, joyful lilt that’s tied to a specific person. So much so that—with your eyes closed—you know who it is and you smile. Or if you don’t know the person, you probably know what part of the country influenced…
Episodes
- Categorizing AI-generated copy as "human vs AI" is not as binary as with AI-generated images or video. So Blair has developed an AI Contribution Scale to help us all be more transparent […]
- In a recent article, David discloses the questions all creative agency principals need to answer whenever they are ready to find the right buyer and successfully navigate the merger and acquisition (M&A) […]
- Blair and David are hearing all kinds of people talking about how their positioning needs adjustment because of AI. Blair does see an issue developing for many creative firms, but more with […]
