Punctuation

The leading authority on positioning, reinventing, and selling firms in the creative and digital space

Marketing services firms like yours don’t often fail because your work isn’t good enough—it nearly always is. No, you struggle because of the quality of your business decisions, often in these key areas:

Performance benchmarking

What should be on the financial dashboard and where do the gauges read red, yellow, and green? How does the firm’s performance compare with other firms in the same space?

Positioning your firm

How do you set yourself apart from the sea of other firms in the marketplace? And how do you concentrate on the right lead generation activities to move from being busy to commanding a price premium?

Succession planning and M&A

How would you transition this firm to an outside buyer or an employee? What is your firm worth? What can you do to increase your company’s value?

Articles

  • Developing a Compensation Framework

    Decisions that involve emotion and have long-term implications are tricky, and what you pay any individual at your firm qualifies on both counts: tricky and long-term. My suggestion is to […]

    Read more: Developing a Compensation Framework
  • How PowerPoint Killed Positioning

    PowerPoint and the web have gutted our understanding of positioning. That’s a pretty bold statement, but hear me out. Sometimes you can’t really see the bigger picture while the smaller […]

    Read more: How PowerPoint Killed Positioning
  • Be Gracious When Employees Leave

    I’d have to say that most leaders are pretty good at this, but even so they fight down some feelings that might get away from them if they aren’t careful. […]

    Read more: Be Gracious When Employees Leave

Compare Services

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition

Total Business Reset

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition

New Business Audit

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition

Benchmarking

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition

Staffing & Roles

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition

Valuation

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition

Prepare For Sale

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition

M&A

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition