The leading authority on positioning, reinventing, and selling firms in the creative and digital space
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Marketing services firms like yours don’t often fail because your work isn’t good enough—it nearly always is. No, you struggle because of the quality of your business decisions, often in these key areas:
Performance benchmarking
Positioning your firm
Succession planning and M&A
Events
Articles
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Read more: Crumbling MoatsMany of the moats around your castle have fallen into disrepair, letting competitors get closer to storming it. Two of those crumbling moats have had far bigger impacts than the rest, but before we get to them, let me list the smaller ones. The Smaller Crumbling Moats When I look over the history of this…
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Read more: Making Ee Reviews Great AgainThe principal and employee surveys we do with every engagement consistently show one thing: employees don’t get sufficient feedback on their performance. In some cases it’s just because of sloppy management, but I think the root cause is that we put off reviews because of the tension that surrounds them. I want to correct that.…
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Read more: Lie Better to AdvisorsI really mean that, too. If you’re going to lie to your advisors, at least have the decency to get good at it so that we can’t see through it. And after we talk about that, we’ll talk about when your clients lie to you. How it Unfolds It often starts well, but then devolves…