The leading authority on positioning, reinventing, and selling firms in the creative and digital space
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Marketing services firms like yours don’t often fail because your work isn’t good enough—it nearly always is. No, you struggle because of the quality of your business decisions, often in these key areas:
Performance benchmarking
What should be on the financial dashboard and where do the gauges read red, yellow, and green? How does the firm’s performance compare with other firms in the same space?
Positioning your firm
How do you set yourself apart from the sea of other firms in the marketplace? And how do you concentrate on the right lead generation activities to move from being busy to commanding a price premium?
Succession planning and M&A
How would you transition this firm to an outside buyer or an employee? What is your firm worth? What can you do to increase your company’s value?
Events
Articles
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Read more: M&A Dictionary of Common TermsOne-half of our work is in the M&A space: buy- and sell-side searches, valuations, negotiations, due diligence, etc. So from time to time I’m going to slip some M&A articles […]
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Read more: Cold Outreach Can Be A Great Research ToolWhen you plot every possible new business tactic on a ladder of lead generation, you might put a book or a TED talk at the top, and an intern wearing […]
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Read more: Marketing is Essentially about FameThe illustration depicts the many roads to Rome, but Rome, in this case, is fame. And being known by the right people at the right time for the right things […]
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Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition
Total Business Reset
Benchmarking
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New Business Audit
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Benchmarking
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Prepare For Sale
Benchmarking
Positioning
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Valuation
Merger & Acquisition
M&A
Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition