The leading authority on positioning, reinventing, and selling firms in the creative and digital space
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Marketing services firms like yours don’t often fail because your work isn’t good enough—it nearly always is. No, you struggle because of the quality of your business decisions, often in these key areas:
Performance benchmarking
What should be on the financial dashboard and where do the gauges read red, yellow, and green? How does the firm’s performance compare with other firms in the same space?
Positioning your firm
How do you set yourself apart from the sea of other firms in the marketplace? And how do you concentrate on the right lead generation activities to move from being busy to commanding a price premium?
Succession planning and M&A
How would you transition this firm to an outside buyer or an employee? What is your firm worth? What can you do to increase your company’s value?
Events
Articles
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Read more: Skip the ESOPThe intention behind ESOPs is noble, but the vehicle is flawed. That’s the overview. The ESOP (employee stock ownership plan) movement started with some lofty goals, but underneath it all […]
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Read more: Maximizing Your Pro-Bono ContributionsI love the impact of pro bono work—on you and the recipient—but our practices around the process are really sloppy. Here are some ideas about how to achieve more, while […]
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Read more: Trading Your Unicycle for a BikeWe received this last week, unsolicited, from a client who had just finished up a New Business Audit with us. Not only is his relief palpable, but it occurred to […]
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Benchmarking
Positioning
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Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition
Total Business Reset
Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition
New Business Audit
Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition
Benchmarking
Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition
Staffing & Roles
Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition
Valuation
Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition
Prepare For Sale
Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition
M&A
Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition