The leading authority on positioning, reinventing, and selling firms in the creative and digital space
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Marketing services firms like yours don’t often fail because your work isn’t good enough—it nearly always is. No, you struggle because of the quality of your business decisions, often in these key areas:
Performance benchmarking
What should be on the financial dashboard and where do the gauges read red, yellow, and green? How does the firm’s performance compare with other firms in the same space?
Positioning your firm
How do you set yourself apart from the sea of other firms in the marketplace? And how do you concentrate on the right lead generation activities to move from being busy to commanding a price premium?
Succession planning and M&A
How would you transition this firm to an outside buyer or an employee? What is your firm worth? What can you do to increase your company’s value?
Events
Articles
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Read more: Adapting to a Modern WorkforceIn years past, it was difficult clients that wore you out and planted the seed that maybe it was time to move on. But now it’s something else. But first […]
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Read more: Should Your Marketing Follow a Playbook?The next wave of effective professional service marketing is going to be driven by authenticity (wrapped around a desire to really help people). All the marketing forces around us are […]
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Read more: The Ladder of Lead GenerationI’ve learned a lot of things by co-hosting the 2Bobs podcast that Blair Enns and I do together. Each episode, whether I’m the one interviewing or being interviewed by Blair, […]
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Benchmarking
Positioning
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Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition
Total Business Reset
Benchmarking
Positioning
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Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition
New Business Audit
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Positioning
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Benchmarking
Benchmarking
Positioning
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Staffing & Roles
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Merger & Acquisition
Staffing & Roles
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Positioning
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Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition
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Benchmarking
Positioning
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Prepare For Sale
Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition
M&A
Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition