Punctuation

The leading authority on positioning, reinventing, and selling firms in the creative and digital space

Marketing services firms like yours don’t often fail because your work isn’t good enough—it nearly always is. No, you struggle because of the quality of your business decisions, often in these key areas:

Performance benchmarking

What should be on the financial dashboard and where do the gauges read red, yellow, and green? How does the firm’s performance compare with other firms in the same space?

Positioning your firm

How do you set yourself apart from the sea of other firms in the marketplace? And how do you concentrate on the right lead generation activities to move from being busy to commanding a price premium?

Succession planning and M&A

How would you transition this firm to an outside buyer or an employee? What is your firm worth? What can you do to increase your company’s value?

Events

  • Benchmarking Your Firm’s Financial Performance (Atlanta 2024)

    April 18, 2024
    Learn More

Articles

  • How Far Ahead Do You Need to Look?

    There’s a trick to driving in heavy traffic that quickly bounces back and forth between, say, 40 mph and 5 mph. I’m not talking about slow-moving stuff where you can […]

    Read more: How Far Ahead Do You Need to Look?
  • …Including, But Not Limited To

    One night at the family dinner table, I asked one of our sons what he was looking for in a life partner. I thought it might be good to sketch […]

    Read more: …Including, But Not Limited To
  • Good Leaders/Managers Are Balanced

    You have to move the sliders into a unique combination for each challenge. The four elements in thisillustration were just chosen at random—I’m not saying that these are the four that […]

    Read more: Good Leaders/Managers Are Balanced

Compare Services

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition

Total Business Reset

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition

New Business Audit

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition

Benchmarking

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition

Staffing & Roles

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition

Valuation

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition

Prepare For Sale

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition

M&A

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition