Punctuation

The leading authority on positioning, reinventing, and selling firms in the creative and digital space

Marketing services firms like yours don’t often fail because your work isn’t good enough—it nearly always is. No, you struggle because of the quality of your business decisions, often in these key areas:

Performance benchmarking

What should be on the financial dashboard and where do the gauges read red, yellow, and green? How does the firm’s performance compare with other firms in the same space?

Positioning your firm

How do you set yourself apart from the sea of other firms in the marketplace? And how do you concentrate on the right lead generation activities to move from being busy to commanding a price premium?

Succession planning and M&A

How would you transition this firm to an outside buyer or an employee? What is your firm worth? What can you do to increase your company’s value?

Events

  • Benchmarking Your Firm’s Performance (Seattle 2024)

    April 9, 2024
    Learn More
  • Benchmarking Your Firm’s Performance (Atlanta 2024)

    April 18, 2024
    Learn More
  • Pipeline Kickstarter (2024)

    February 27, 2024
    Learn More
  • Leading Your Firm’s Growth With Account Management

    March 12, 2024
    Learn More

Articles

  • Working With A Maverick

    No matter where your firm focuses, there are some qualifications for an ideal client that will never change: There are other things you might add to the list (ethics, how […]

    Read more: Working With A Maverick
  • Your Scarcity Mindset Creates Chaos

    There’s this weird mental condition that all of us slide into from time to time, and then there are some folks who wallow in it regularly. It’s called a “scarcity […]

    Read more: Your Scarcity Mindset Creates Chaos
  • Are THEY Ready To Be A Partner?

    This is the second part of a two-part series on being ready for partnership. The first part looked at whether the principal is ready, and this part looks at whether the […]

    Read more: Are THEY Ready To Be A Partner?

Compare Services

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition

Total Business Reset

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition

New Business Audit

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition

Benchmarking

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition

Staffing & Roles

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition

Valuation

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition

Prepare For Sale

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition

M&A

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition