Punctuation

The leading authority on positioning, reinventing, and selling firms in the creative and digital space

Marketing services firms like yours don’t often fail because your work isn’t good enough—it nearly always is. No, you struggle because of the quality of your business decisions, often in these key areas:

Performance benchmarking

What should be on the financial dashboard and where do the gauges read red, yellow, and green? How does the firm’s performance compare with other firms in the same space?

Positioning your firm

How do you set yourself apart from the sea of other firms in the marketplace? And how do you concentrate on the right lead generation activities to move from being busy to commanding a price premium?

Succession planning and M&A

How would you transition this firm to an outside buyer or an employee? What is your firm worth? What can you do to increase your company’s value?

Articles

  • Understanding Valuation Multiples

    There are many reasons to buy a firm, and some of those have very little to do with the financial side, but a valuation uses various formulas to assign an […]

    Read more: Understanding Valuation Multiples
  • Are Email Newsletters Even Viable Anymore?

    The only digital communication medium that’s been with us from the very beginning and still widely in use today is email. (Discussion boards are second.) And every few years we’re […]

    Read more: Are Email Newsletters Even Viable Anymore?
  • Strengthening a Weak Horizontal Positioning

    There’s an important assumption right there in the title of this article, and that’s the fact that horizontal positioning is naturally weaker, all things considered, because it’s often less addressable. A […]

    Read more: Strengthening a Weak Horizontal Positioning

Compare Services

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition

Total Business Reset

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition

New Business Audit

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition

Benchmarking

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition

Staffing & Roles

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition

Valuation

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition

Prepare For Sale

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition

M&A

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition