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October 10, 2019

Rethinking a Distributed Workforce for the Creative Field

I’ve been doing extensive research and saving up observations about how to implement a remote workforce (i.e., work-from-home) for several years, now, and I’m ready to dive in with some […]

Management, Managing People, Roles

September 27, 2019

Losing Effective Control of Your Firm

Regardless of the circumstances surrounding your firm’s birth, you were drawn to the promise of more control over your business life. You might have been tired of all the effort […]

Benchmarking, Clients, Developing Processes, Management, Managing Clients, Managing People, Marketing, Marketing Yourself

August 20, 2019

What Kind Of Client Work Will You Turn Down?

My 2Bobs podcast partner, Blair Enns, will sometimes ask this question: “What does it take to get fired around here?” He’s wondering whether a particular culture will spit people out. […]

Clients, Expertise, Growing Your Business, Growth, Managing Clients, Marketing, Marketing Yourself, The Work

August 5, 2019

Is Offering Staff Augmentation In Your Future?

More and more creative firms are getting nudged into “staff augmentation” for their clients, and a dozen of my clients have embraced it–all of those are making buckets of money. […]

Clients, Growing Your Business, Growth, Managing Clients

July 25, 2019

Your Creative Firm Is A Single Building With Two Rooms

One of the most surprising things about writing a book–after it’s done–is to discover what concepts resonate with readers and which ones never register at all. One of the simplest […]

Clients, Expertise, Managing Clients, Marketing, Marketing Yourself, The Work

July 17, 2019

Death of Strategy in Marketing

Strategy is not dead, but telling clients that your work is strategic is definitely not a differentiator. Even so, you might be surprised at how many creative firms tell me […]

Expertise, Managing Clients, Marketing, Marketing Yourself, The Work

July 9, 2019

Success Is Not a Straight Line for Creative Entrepreneurs

I think some people read these weekly insight pieces primarily because they feel like someone understands them. We all want to belong to something, which usually requires that we also […]

Growing Your Business, Growth, Management, Managing People

June 26, 2019

Why We Should Rethink How We Gate Website Content

I’ve been researching and capturing my thoughts on this subject for more than a year, hoping to achieve a new level of certainty, but it’s just not happening. So I’ll […]

Marketing, Marketing Yourself

June 13, 2019

Give New Clients An Early Win

In a world where there are fewer traditional, tactile deliverables, we need to rearrange our thinking about what we’re doing for clients. I want to suggest two specific things. First, […]

Clients, Managing Clients, The Work

June 6, 2019

Are You A Hypocritical Advisor?

Growing up in Guatemala, we used to get in the 4WD vehicle every three months and head to the big city, leaving the little Mayan village of San Miguel Acatán […]

Clients, Expertise, Managing Clients, Marketing, Marketing Yourself

May 30, 2019

Entrepreneurs “Undertake” Things in Small Steps

Most of my work life has consisted of many small steps toward an elusive goal. I’m on a greyhound race track and I know I’ll never catch the mechanical rabbit, […]

Expertise, Management, Managing Clients, Managing People, Processes, Roles

May 2, 2019

Pretend That You’re An Advisor to In-House Departments

I’ve been looking forward to penning this article for a long time because it unearths some valuable insight that used to be a part of my consulting practice before I […]

Clients, Managing Clients

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