What is your firm worth?

Our ReCourses Valuation Model (RVM) is a sophisticated financial tool to give you a quantifiable, repeatable indication of the marketplace value of a firm.

When should I get a valuation?

There are many inflection points at which it makes sense to get a 3rd party valuation, including:
Equity Transactions
Divorce Settlements
Partner Disputes
Estate Planning
New Partners
Your Own Knowledge

Why choose Punctuation?

There are many sources for a valuation, but very few credible ones for independent firms in the marketing industry. Our approach is unique.

We know the industry.

We only work with independent marketing and creative services firms like yours. Our own method took shape in early 1997 and since then we have crafted more than 600+ valuations.

We know how buyers look at your firm.

We have a thriving M&A practice, and bring that experience to bear on every valuation we do. We normalize principal compensation and factor in client concentration issues, for instance, just like a buyer would do.

We give you a peek behind the curtain.

Not only do we provide you with an editable tool to continue to update your valuation yourself, we will walk you through the theory behind your valuation and provide you with a copy of our methodology.

What makes your valuations unique?

Our valuations are both easy to understand and comprehensive. We don’t just rely on simple EBITDA calculations. Your firm is unique, which means we will take things into account such as:
Discounts for lack of marketability or lack of control
One-time adjustments such as leasehold improvements, lawsuits, etc.
Client concentration risk
Exclusive inverse multiple methodology to look beyond EBITDA
Variable weighting so that more recent results hold more weight
Compensation normalization for principals, adjusted for firm size
Depreciated asset dissolution value per employee


An accurate, repeatable valuation.
Our valuations are delivered in an editable sheet format, and our methods have withstood the scrutiny of holding companies, private equity firms, and courts of law.
A Sellability Index score.
Our proprietary Sellability Index ranks your firm from 0-100 in terms of sellability. Over time, you’ll be able to track your progress as you grow.
A soft copy of valuation methodology.
We will provide you with a full PDF that explains the theory behind the tool and how to update it yourself.
A one-hour phone consultation.
We will walk you through your valuation and answer any questions you might have.

What to expect

You’re ready to get started. What happens next?


Once you reach out and confirm, you’ll receive a consulting agreement, a materials request list, an NDA, and an invoice. To shortcut this step, you can purchase using the button at the top of this page.

Materials Review.

We will review all materials you send and respond with an initial set of clarifying questions.


After input from you, we will conduct a draft valuation. This will then go through multiple quality check stages internally before being sent to you to digest prior to meeting.


We will meet with you to walk you through your valuation and answer any questions you might have.

Logistical matters,
for your perusal

2-4 weeks
A Valuation can usually be underway within 1-2 weeks, depending on the time of year.
A principal or someone from finance gathers materials for roughly two hours. Expect 30 minutes to answer any follow-up questions. Presentation of the valuation can be handled in 30-60 min, depending on the level of detail you’d like to discuss.
$5,000. Annual updates can be purchased for $2,500 within 13 months of your last valuation.
Payment Terms.
Prepaid and non-refundable. Via wire, ACH, check, or credit card (+3%).
Schedule a Consultation

You can also
visit our FAQ page.

You will almost certainly find answers to additional questions on your mind.