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September 20, 2024

Marketing is Essentially about Fame

The illustration depicts the many roads to Rome, but Rome, in this case, is fame. And being known by the right people at the right time for the right things […]

Growing Your Business, Marketing, Marketing Yourself

March 3, 2024

Why Are We Defensive As An Industry?

Imagine needing a good accountant and you’re in the early stages of researching the right one to hire. It’s a big decision and you’re nervous: the tax people are commencing […]

Expertise, Marketing, Marketing Yourself

November 26, 2023

Maximizing Your Pro-Bono Contributions

I love the impact of pro bono work—on you and the recipient—but our practices around the process are really sloppy. Here are some ideas about how to achieve more, while […]

Marketing Yourself

October 9, 2023

Punctuation: A Dose of Our Own Medicine

Rebrands are sufficiently terrifying on their own, but they are particularly terrifying when: So I explained earlier that last week was the final email you’d receive from that domain, and […]

Marketing Yourself

September 10, 2023

See Yourself Anywhere In These?

This article is a grab bag of the things I’ve noticed in working with 1,000+ firms through the Total Business Reset process. Maybe you’ll see yourself in some of them: […]

Benchmarking, Clients, Developing Processes, Finance, Growing Your Business, Growth, Management, Managing Clients, Managing People, Marketing, Marketing Yourself, Processes, Roles, Succession, Succession and M&A

August 17, 2023

Leading During Difficult Times

Some firms are doing really well. Some firms are about ready to close up shop. But the vast majority are just in the ugly middle: not terrible, not great, and […]

Developing Processes, Finance, Management, Managing People, Marketing, Marketing Yourself

August 12, 2023

How Much Time + Money To Spend On Your Own Marketing

I’m going to try to answer that question, but I just need to tell you up front that it’s a complicated issue, for these reasons: Having noted those three reasons, […]

Benchmarking, Developing Processes, Marketing, Marketing Yourself

August 6, 2023

The Interplay Between Purpose-Driven Affinity and Expertise

I started noticing something about two years ago, but it was significant enough that I didn’t want to be wrong, so I just watched it develop until it was clearly […]

Clients, Expertise, Managing Clients, Marketing, Marketing Yourself

July 31, 2023

How a Great Referral Strategy Helps Service Offering Design

Picture this for a minute. You look at all the service offerings you make available to clients and all of a sudden it looks more like a Luby’s Cafeteria than […]

Clients, Managing Clients, Marketing, Marketing Yourself, Processes, The Work

June 19, 2023

Quit Overthinking Your Own Content Plan

It would be a mistake to imagine that your own self-doubt is unique, thinking that the people who share things publicly are more self-confident or less fragile. I’ve never measured […]

Expertise, Growing Your Business, Growth, Managing Clients, Marketing, Marketing Yourself

May 20, 2023

Incongruities Of What We Say…and Do

Okay, let’s have a little fun. But let’s do it at your expense, and not mine. That’ll be even more fun! Picture this. You finally go to the dentist, reluctantly. […]

Clients, Expertise, Management, Managing Clients, Managing People, Marketing, Marketing Yourself

May 8, 2023

The Two Main Reasons Your Firm May Not Be As Profitable As You’d Like

I don’t think I need to spend much ink supporting the idea of making a profit. A hobby costs you money, a job delivers a fixed amount of money for […]

Benchmarking, Clients, Developing Processes, Finance, Managing Clients, Marketing, Marketing Yourself

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