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August 5, 2019

Is Offering Staff Augmentation In Your Future?

More and more creative firms are getting nudged into “staff augmentation” for their clients, and a dozen of my clients have embraced it–all of those are making buckets of money. […]

Clients, Growing Your Business, Growth, Managing Clients

July 25, 2019

Your Creative Firm Is A Single Building With Two Rooms

One of the most surprising things about writing a book–after it’s done–is to discover what concepts resonate with readers and which ones never register at all. One of the simplest […]

Clients, Expertise, Managing Clients, Marketing, Marketing Yourself, The Work

July 17, 2019

Death of Strategy in Marketing

Strategy is not dead, but telling clients that your work is strategic is definitely not a differentiator. Even so, you might be surprised at how many creative firms tell me […]

Expertise, Managing Clients, Marketing, Marketing Yourself, The Work

July 9, 2019

Success Is Not a Straight Line for Creative Entrepreneurs

I think some people read these weekly insight pieces primarily because they feel like someone understands them. We all want to belong to something, which usually requires that we also […]

Growing Your Business, Growth, Management, Managing People

June 26, 2019

Why We Should Rethink How We Gate Website Content

I’ve been researching and capturing my thoughts on this subject for more than a year, hoping to achieve a new level of certainty, but it’s just not happening. So I’ll […]

Marketing, Marketing Yourself

June 13, 2019

Give New Clients An Early Win

In a world where there are fewer traditional, tactile deliverables, we need to rearrange our thinking about what we’re doing for clients. I want to suggest two specific things. First, […]

Clients, Managing Clients, The Work

June 6, 2019

Are You A Hypocritical Advisor?

Growing up in Guatemala, we used to get in the 4WD vehicle every three months and head to the big city, leaving the little Mayan village of San Miguel Acatán […]

Clients, Expertise, Managing Clients, Marketing, Marketing Yourself

May 30, 2019

Entrepreneurs “Undertake” Things in Small Steps

Most of my work life has consisted of many small steps toward an elusive goal. I’m on a greyhound race track and I know I’ll never catch the mechanical rabbit, […]

Expertise, Management, Managing Clients, Managing People, Processes, Roles

May 2, 2019

Pretend That You’re An Advisor to In-House Departments

I’ve been looking forward to penning this article for a long time because it unearths some valuable insight that used to be a part of my consulting practice before I […]

Clients, Managing Clients

April 25, 2019

How Client-Side In-House Departments Are Changing

This is a three-part series about how the changing landscape in in-house departments is impacting your firm. We’ll look first at what’s happening in the larger landscape, and then we’ll […]

Clients, Managing Clients

April 18, 2019

Why Monthly Recurring Revenue (MRR) Arrangements May Not Be Ideal

Though I’ve been dropping passive-aggressive hints trying to undermine this movement to MRR for twelve years, I’ve never written a logical insight piece on why. To clarify, MRR is the […]

Clients, Developing Processes, Finance, Managing Clients, Processes

April 11, 2019

What the Present Future Holds

A lot of things have changed in our field, but I’ve never been more optimistic about our future as an industry. Success is here for the taking, my friends. Let’s […]

Clients, Digital, Expertise, Growing Your Business, Growth, Management, Managing Clients, Managing People, Marketing, Marketing Yourself, Processes

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