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August 5, 2019
Is Offering Staff Augmentation In Your Future?
More and more creative firms are getting nudged into “staff augmentation” for their clients, and a dozen of my clients have embraced it–all of those are making buckets of money. […]
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: Is Offering Staff Augmentation In Your Future?
Clients
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Growing Your Business
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Growth
,
Managing Clients
July 25, 2019
Your Creative Firm Is A Single Building With Two Rooms
One of the most surprising things about writing a book–after it’s done–is to discover what concepts resonate with readers and which ones never register at all. One of the simplest […]
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: Your Creative Firm Is A Single Building With Two Rooms
Clients
,
Expertise
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Managing Clients
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Marketing
,
Marketing Yourself
,
The Work
July 17, 2019
Death of Strategy in Marketing
Strategy is not dead, but telling clients that your work is strategic is definitely not a differentiator. Even so, you might be surprised at how many creative firms tell me […]
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: Death of Strategy in Marketing
Expertise
,
Managing Clients
,
Marketing
,
Marketing Yourself
,
The Work
July 9, 2019
Success Is Not a Straight Line for Creative Entrepreneurs
I think some people read these weekly insight pieces primarily because they feel like someone understands them. We all want to belong to something, which usually requires that we also […]
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: Success Is Not a Straight Line for Creative Entrepreneurs
Growing Your Business
,
Growth
,
Management
,
Managing People
June 26, 2019
Why We Should Rethink How We Gate Website Content
I’ve been researching and capturing my thoughts on this subject for more than a year, hoping to achieve a new level of certainty, but it’s just not happening. So I’ll […]
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: Why We Should Rethink How We Gate Website Content
Marketing
,
Marketing Yourself
June 13, 2019
Give New Clients An Early Win
In a world where there are fewer traditional, tactile deliverables, we need to rearrange our thinking about what we’re doing for clients. I want to suggest two specific things. First, […]
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: Give New Clients An Early Win
Clients
,
Managing Clients
,
The Work
June 6, 2019
Are You A Hypocritical Advisor?
Growing up in Guatemala, we used to get in the 4WD vehicle every three months and head to the big city, leaving the little Mayan village of San Miguel Acatán […]
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: Are You A Hypocritical Advisor?
Clients
,
Expertise
,
Managing Clients
,
Marketing
,
Marketing Yourself
May 30, 2019
Entrepreneurs “Undertake” Things in Small Steps
Most of my work life has consisted of many small steps toward an elusive goal. I’m on a greyhound race track and I know I’ll never catch the mechanical rabbit, […]
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: Entrepreneurs “Undertake” Things in Small Steps
Expertise
,
Management
,
Managing Clients
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Managing People
,
Processes
,
Roles
May 2, 2019
Pretend That You’re An Advisor to In-House Departments
I’ve been looking forward to penning this article for a long time because it unearths some valuable insight that used to be a part of my consulting practice before I […]
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: Pretend That You’re An Advisor to In-House Departments
Clients
,
Managing Clients
April 25, 2019
How Client-Side In-House Departments Are Changing
This is a three-part series about how the changing landscape in in-house departments is impacting your firm. We’ll look first at what’s happening in the larger landscape, and then we’ll […]
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: How Client-Side In-House Departments Are Changing
Clients
,
Managing Clients
April 18, 2019
Why Monthly Recurring Revenue (MRR) Arrangements May Not Be Ideal
Though I’ve been dropping passive-aggressive hints trying to undermine this movement to MRR for twelve years, I’ve never written a logical insight piece on why. To clarify, MRR is the […]
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: Why Monthly Recurring Revenue (MRR) Arrangements May Not Be Ideal
Clients
,
Developing Processes
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Finance
,
Managing Clients
,
Processes
April 11, 2019
What the Present Future Holds
A lot of things have changed in our field, but I’ve never been more optimistic about our future as an industry. Success is here for the taking, my friends. Let’s […]
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: What the Present Future Holds
Clients
,
Digital
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Expertise
,
Growing Your Business
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Growth
,
Management
,
Managing Clients
,
Managing People
,
Marketing
,
Marketing Yourself
,
Processes
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