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Managing People
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Developing Processes
September 14, 2020
Buyer Personas Can Over-Complicate Your Marketing
The promise of the digital age was a more accountable marketing spend. Yes, maybe it would be more complicated because there were more available venues, but we could deploy our […]
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: Buyer Personas Can Over-Complicate Your Marketing
Marketing
,
Marketing Yourself
September 1, 2020
Clarifying How You Should View WFH Moving Forward
I wrote an article on work-from-home (WFH) policies before the pandemic hit, and since then I’ve been researching how those recommendations might change moving forward. We recorded an upcoming episode […]
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: Clarifying How You Should View WFH Moving Forward
Benchmarking
,
Developing Processes
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Finance
,
Management
,
Managing People
August 13, 2020
Financial Statements are Like a Drug Test
I had to give a urine sample last week and I immediately thought about financial statements and drug tests. It’s kind of a natural connection. So I sent an email […]
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: Financial Statements are Like a Drug Test
Benchmarking
,
Developing Processes
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Finance
,
Management
,
Managing People
July 24, 2020
Hitching Your Software Engineering Firm's Positioning to a Platform
I advise and write for the advertising, marketing, creative, design, digital, public relations/affairs, software engineering, and all the little nuances in-between. A small but increasing percentage of these digital firms […]
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: Hitching Your Software Engineering Firm’s Positioning to a Platform
Digital
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Expertise
,
Managing Clients
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Marketing
,
Marketing Yourself
July 20, 2020
Putting a Final Nail in the Timekeeping Coffin
Is there anything your team hates more than timekeeping? I didn’t think so. I haven’t recorded my time in 26+ years, which reminds me that the worst offenders are always […]
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: Putting a Final Nail in the Timekeeping Coffin
Benchmarking
,
Developing Processes
,
Management
,
Managing People
,
Processes
June 25, 2020
Deal Flow: What Helps You Sleep at Night
Back when I owned a firm, there was one single thing I worried about more than anything else: having enough business to keep my team busy. I figured I could […]
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: Deal Flow: What Helps You Sleep at Night
Growing Your Business
,
Growth
,
Marketing
,
Marketing Yourself
June 15, 2020
Trading One Boss for Twenty
You’re really busy. At least that’s what I hear. There might be some tougher times ahead, but you made some early adjustments and now the slimmed down crew is just […]
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: Trading One Boss for Twenty
Clients
,
Growing Your Business
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Growth
,
Management
,
Managing Clients
,
Managing People
June 3, 2020
How I'm Trying To Process Things Right Now
I had so many things that I wanted to write you about today, but they all seem stupid and not very important in the bigger scheme of things. I’ll save […]
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: How I’m Trying To Process Things Right Now
Management
,
Managing People
May 28, 2020
Why the Work of Creatives, Marketers, and Digital Experts is Unregulated
At some point I probably won’t be allowed to think out loud anymore, but until they pry this 16″ MacBook away from me (or you unsubscribe), I’m going to keep […]
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: Why the Work of Creatives, Marketers, and Digital Experts is Unregulated
Clients
,
Expertise
,
Managing Clients
,
Marketing
,
Marketing Yourself
,
The Work
May 24, 2020
Free COVID-19 Webinar Series
I’ve been producing free webinars to help you get through this unusual time in our industry’s history. Each of these has been attended by 600-1,000 firms, and I’m pleased at […]
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: Free COVID-19 Webinar Series
Management
,
Managing People
,
Processes
May 17, 2020
Are You Wearing Your People Out With Entirely Too Much Zoom?
Think of this as a public service announcement, I guess, but chances are good that you’re over-Zooming these days, and that’s wearing your team out. We’re on Zoom (or the […]
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: Are You Wearing Your People Out With Entirely Too Much Zoom?
Management
,
Managing People
,
Processes
May 3, 2020
Is Now A Good Time To Rip That Band-Aid Off?
Nearing the end of a substantial advisory engagement, some clients ask me how to implement the changes that we’ve agreed on together. There’s no doubt about what needs to be […]
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: Is Now A Good Time To Rip That Band-Aid Off?
Benchmarking
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Developing Processes
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Finance
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Managing Clients
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Marketing
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Marketing Yourself
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