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April 7, 2020

[DECK] After the Triage, How Do You Prepare for Life on the Other Side?

Greetings! I wanted to send you the finished audio/video file of yesterday’s webinar, entitled “After the Triage: How Do You Prepare Your Firm For Life On the Other Side?” Here […]

Benchmarking, Clients, Developing Processes, Finance, Management, Managing Clients, Managing People, Marketing, Marketing Yourself

April 1, 2020

After the Triage, How Do You Prepare for Life on the Other Side?

After the Triage, How Do You Prepare for Life on the Other Side? You’re probably busy doing and thinking and reading, these days, so I’ll keep this short: Firms I’ve […]

Benchmarking, Clients, Developing Processes, Finance, Management, Managing Clients, Managing People, Marketing, Marketing Yourself

March 25, 2020

Update on Staff Reductions at Your Firm

Dismissing Staff Humanely We had 998 register for the webinar yesterday on “Staff Reductions: Why, When, How…and the Alternatives”–a surprisingly large number. We were able to capture great audio so […]

Benchmarking, Clients, Developing Processes, Finance, Management, Managing Clients, Managing People, Marketing, Marketing Yourself

March 22, 2020

A Personal Note from Me to You

A Personal Note from Me to You I cope by writing. If I go too long between “fixes” I start to shake a little and get grumpy. So far, reaching […]

Benchmarking, Clients, Developing Processes, Finance, Management, Managing Clients, Managing People, Marketing, Marketing Yourself

March 15, 2020

Update on the Impact of COVID-19 On Your Marketing, Creative, or Digital Firm

Navigating the Impact of COVID-19 on Your Firm We had 850+ register for the webinar this week on “Preparing Your Firm for the Coronavirus”–a surprisingly large number. After not being […]

Benchmarking, Clients, Developing Processes, Finance, Management, Managing Clients, Managing People, Marketing, Marketing Yourself

January 16, 2020

Pros and Cons of Agile...in the Real World

The “agile” word is kind of like the “UX” word—a lot more firms are slinging that term around than are actually doing it well. Those firms are all over the […]

Clients, Digital, Management, Managing Clients, Managing People, Processes, Roles

October 29, 2019

Moving from a Scarcity to an Abundance Mindset in the Creative Field

I keep seeing evidence of a “scarcity mentality” in myself…and in you readers. I want to give you a few things to think about, but here’s the payoff: Your scarcity […]

Expertise, Growing Your Business, Growth, Managing Clients, Marketing, Marketing Yourself

September 27, 2019

Losing Effective Control of Your Firm

Regardless of the circumstances surrounding your firm’s birth, you were drawn to the promise of more control over your business life. You might have been tired of all the effort […]

Benchmarking, Clients, Developing Processes, Management, Managing Clients, Managing People, Marketing, Marketing Yourself

August 20, 2019

What Kind Of Client Work Will You Turn Down?

My 2Bobs podcast partner, Blair Enns, will sometimes ask this question: “What does it take to get fired around here?” He’s wondering whether a particular culture will spit people out. […]

Clients, Expertise, Growing Your Business, Growth, Managing Clients, Marketing, Marketing Yourself, The Work

August 5, 2019

Is Offering Staff Augmentation In Your Future?

More and more creative firms are getting nudged into “staff augmentation” for their clients, and a dozen of my clients have embraced it–all of those are making buckets of money. […]

Clients, Growing Your Business, Growth, Managing Clients

July 25, 2019

Your Creative Firm Is A Single Building With Two Rooms

One of the most surprising things about writing a book–after it’s done–is to discover what concepts resonate with readers and which ones never register at all. One of the simplest […]

Clients, Expertise, Managing Clients, Marketing, Marketing Yourself, The Work

July 17, 2019

Death of Strategy in Marketing

Strategy is not dead, but telling clients that your work is strategic is definitely not a differentiator. Even so, you might be surprised at how many creative firms tell me […]

Expertise, Managing Clients, Marketing, Marketing Yourself, The Work

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