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July 7, 2021

Quit Listening to Ruth

Ruth is this person whispering in your ear, several times every single day. She’s never short of reasons why you should lower your pricing or compromise. She’d be a lot […]

Benchmarking, Developing Processes, Expertise, Managing Clients, Marketing, Marketing Yourself

June 22, 2021

How Could An In-House Department Be As Good As a Private Firm?

Nearly all of you, regardless of your positioning, are going to need to deal with the existence of in-house departments. Some of your best clients outsource everything to you and […]

Clients, Managing Clients

May 9, 2021

Are You Stuck at the Second of Three Stages?

You can broadly define your experience as the principal of a digital, creative, or marketing firm in three phases. You might be stuck at the tail end of the second […]

Clients, Growing Your Business, Growth, Managing Clients, Marketing, Marketing Yourself

April 25, 2021

What You're Selling And What They're Buying Need to Match

We get so caught up in taking orders from clients. “What else do you need? Would you like any particular dressing with that? On the side? Anything else?” Experts are […]

Clients, Expertise, Managing Clients, Marketing, Marketing Yourself

November 5, 2020

Do You Really Need One More Logo On Your Logo Wall?

Do you really need that additional logo on your wall? Really? The things you tell yourself to justify yet one more deeply discounted price to a client makes me shake […]

Clients, Growing Your Business, Growth, Managing Clients, Marketing, Marketing Yourself

October 26, 2020

Concealing Your Strategic Abilities Inside a Trojan Horse of Doing

I’m back. Not sure what you’ve been doing to justify the recent silence, but all I’ve got to explain myself is a 30-lb., 9-week-old Great Dane (Frida) on her way […]

Clients, Expertise, Managing Clients, Marketing, Marketing Yourself

July 24, 2020

Hitching Your Software Engineering Firm's Positioning to a Platform

I advise and write for the advertising, marketing, creative, design, digital, public relations/affairs, software engineering, and all the little nuances in-between. A small but increasing percentage of these digital firms […]

Digital, Expertise, Managing Clients, Marketing, Marketing Yourself

June 15, 2020

Trading One Boss for Twenty

You’re really busy. At least that’s what I hear. There might be some tougher times ahead, but you made some early adjustments and now the slimmed down crew is just […]

Clients, Growing Your Business, Growth, Management, Managing Clients, Managing People

May 28, 2020

Why the Work of Creatives, Marketers, and Digital Experts is Unregulated

At some point I probably won’t be allowed to think out loud anymore, but until they pry this 16″ MacBook away from me (or you unsubscribe), I’m going to keep […]

Clients, Expertise, Managing Clients, Marketing, Marketing Yourself, The Work

May 3, 2020

Is Now A Good Time To Rip That Band-Aid Off?

Nearing the end of a substantial advisory engagement, some clients ask me how to implement the changes that we’ve agreed on together. There’s no doubt about what needs to be […]

Benchmarking, Clients, Developing Processes, Finance, Management, Managing Clients, Managing People, Marketing, Marketing Yourself

April 23, 2020

What You Can Be Certain About When There's Uncertainty Everywhere

One of the most challenging aspects of leading in a time like this is the uncertainty. Should I cut staff? What impact will government assistance have on my decisions? When […]

Benchmarking, Clients, Developing Processes, Finance, Management, Managing Clients, Managing People, Marketing, Marketing Yourself

April 20, 2020

[DECK] Getting Your Head Straight As "Normal" Approaches

On Friday, our entire neighborhood’s internet went down during the live webinar, so I just started over and recorded it from scratch. We weren’t able to capture the Q/A. This […]

Benchmarking, Clients, Developing Processes, Finance, Management, Managing Clients, Managing People, Marketing, Marketing Yourself

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