Research and Insights
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Only held once per year, this revamped one-day seminar has been crafted to cover the best methods of research and the formulation of insights for specific client engagements (see the complete agenda on page five). The seminar is appropriate for principals, account planners, account managers, and anyone integral to making recommendations to clients.
You’ll learn the historical background and how that matters, how research, insights, and positioning of products/services are connected, and the best working definitions of all the key terms.
We’ll give you the right questions to ask and to whom they should be directed, the most efficient research methods and sources, and which ones you might use for any given desired outcome.
We’ll guide you through the crafting of insightful recommendations and how to deliver them as you build consensus along the way.
You’ll learn how to incorporate more process to yield better results and how to build a research and insight component into your firm (and how to staff it). Finally, we’ll guide you on incorporating this offering into your own positioning through packaged offerings.
