Getting the Roles Right at a Design Firm
Written by
This affinity presentation will be made at Pivot: The AIGA Design Conference, in Phoenix, AZ, from 1:30-3:15p.
Clarifying roles in a design firm is key to the firm's current success and future growth. Come learn the results of a study that involved more than 650 design firms and more than 13,000 employees, in which each employee was surveyed, given a personality profile and then interviewed. Begun in 1998, the study is now complete and guides you through how to arrange the various roles as your firm grows, how much of each role your firm needs, what each role is supposed to do and what type of personality you should look for. With this information you'll learn what roles the principal should never give up, the ones they should nearly always give up and the combination of roles that usually end in some sort of difficulty. You'll have a roadmap for your your firm's current size and how to grow from there.
