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The leading authority on positioning, reinventing, and selling firms in the creative and digital space

Marketing services firms like yours don’t often fail because your work isn’t good enough—it nearly always is. No, you struggle because of the quality of your business decisions, often in these key areas:

Performance benchmarking

What should be on the financial dashboard and where do the gauges read red, yellow, and green? How does the firm’s performance compare with other firms in the same space?

Positioning your firm

How do you set yourself apart from the sea of other firms in the marketplace? And how do you concentrate on the right lead generation activities to move from being busy to commanding a price premium?

Succession planning and M&A

How would you transition this firm to an outside buyer or an employee? What is your firm worth? What can you do to increase your company’s value?

Articles

  • Including Addressability in Your Positioning

    If your positioning doesn’t have an obvious addressability component, it’s going to be a challenge to implement. Here’s the usual forcing function for better positioning: That launches a tedious, painful […]

    Read more: Including Addressability in Your Positioning
  • Leading in a Chaotic World

    This is adapted from a keynote I gave in Madrid to 100+ agency leaders recently. Since it seemed to resonate for a lot of folks, I wanted to flesh it […]

    Read more: Leading in a Chaotic World
  • So You Want To Write A Book?

    This article format is an experiment. Instead of fleshing this out in 2,400 words, I’ve just summarized the points, leaving out the nuance. My Experience w/ Book Writing Managed an […]

    Read more: So You Want To Write A Book?

Compare Services

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition

Total Business Reset

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
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New Business Audit

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Positioning
Service Offerings
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Staffing & Roles
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Benchmarking

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition

Staffing & Roles

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Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
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Valuation

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Positioning
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Prepare For Sale

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition

M&A

Benchmarking
Positioning
Service Offerings
Lead Generation
Staffing & Roles
Future Proofing
Valuation
Merger & Acquisition