There is still some uncertainty about the future, but enough has stabilized that it’s no longer smart to be in “survive” mode. It’s time to pull the right levers, in the right order, to trim the sails for a long, successful journey.
I will walk you through the core ratios, drawing a distinction between smaller creative firms, PR/PA, digital, product design, marketing, advertising, advisor/consulting, etc. There is no geographic distinction anymore, but there are unique expectations for different industry segments.
