The content you get from ReCourses is devoted to business advice to small marketing firms. So when we get to the second part I hope you’ll read the following guidance in a business context and not as guidance about politics or environmental concerns.
What I see happening is another unbalanced pursuit of something that’ll give you traction as “branding” fades and “sustainability” takes center stage. I put both of those in quotes because “branding” has not been practiced with integrity and “sustainability” is about to take the same path. Let’s talk about branding first.
