Qualifying Clients

If a client relationship is like marriage, then the marketing process is like dating. Since one will flow from the other, it’s difficult to overestimate the importance of “intentional dating” as you seek new client relationships. Unless the standard is set high at this stage, you’ll be exerting far too much effort in trying to change your clients. That’s energy not very well spent. Better to screen potential clients and be choosier about prospective partners at the outset. Here are some thoughts you might adapt to your own situation.

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