Navigating a Downturn


Many firms began facing a downturn early in 2001. Though it was immediately easier for them to find qualified employees with the tech implosion, their clients were making more conservative spending decisions. This affected design firms the worst, and public relations firms the least. (Advertising firms seemed to be between the two.) This position paper was written during that time, hoping that the lessons could be memorialized.

  • Secret Tradecraft of Elite Advisors

    Secret Tradecraft of Elite Advisors

    Covert Techniques For A Remarkable Practice

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