Marketing Automation: From 0 to 60 in One Day

Many marketing trends have emerged over the past eighteen years, and most have been distracting fads at best. Marketing automation, however, has shed its trend status and has quickly become an integral part of the digital marketing canon. The marketing automation (MAT) revolution has made overnight realities of strategies and concepts that were previously just pipe dreams of Fortune 500 marketing execs.

Marketing automation is not a trend but a governing aspect of how modern marketing now works. Agencies who understand MAT and its fundamental concepts will be able to create new and recurring revenue models while simultaneously delivering better and more measurable results for their clients (and themselves, for that matter). Agencies who don't at least thoroughly educate themselves on this complex and deep topic will quickly find themselves at a disadvantage in critical meetings with client-side marketing executives. 

Because of the importance of this new platform, ReCourses and Newfangled have decided to create a one day event designed to be a full immersion into marketing automation for agency professionals. We've carefully crafted a program that will ensure all attendees will leave the event with a strong command of the principles of marketing automation, and an understanding of what next steps they will need to take to implement or deepen their own adoption of marketing automation.

Date & Location

The Hilton at Chicago O'Hare

Thursday, March 6, 2014 

9:00a-5:00p

We have specifically designed the event to be convenient and accessible to anyone traveling to it from throughout the US and Canada. The start and end times allow for a same-day experience for those looking to spend as little time away from the office as possible.

Fee

Early bird registration (on or prior to January 15, 2014): $1,000 per person

Late registration (1/16/2014 - 2/20/2014): $1,200 per person

Links to Faculty Bios

David C. Baker

Mark O'Brien

Chris Creech

Agenda

9:00-10:00--The Internet Finally Delivers: Automating Differentiation, David C. Baker

• The Itch: How prospects use it and what they are looking for
• The Scratch: Initiative, Engagement, Unapplied Content
• The Salve: The Right Ingredients in the Right Proportions
• Wrapping it Up: Sensible, actionable social media

10:00-10:30--The Lead Development Ecosystem, Mark O'Brien

• A look at how the core elements of positioning, content, contacts, your website, CRM, and marketing automation tool combine to create the most effective and measurable digital marketing platform possible.

10:30-11:30--Marketing Automation Fundamentals & Best Practices, Chris Creech

• Progressive Profiling
• Lead Scoring
• Email
• Automated Programs
• Closed-Loop Reporting

11:30-12:00--Behind the Scenes, David C. Baker

• Initial list building
• How staffing works in this model
• Typical chronologies, from first visit to cleared check
• No more offset of any kind

12:00-1:30--Lunch on Your Own

1:30-2:00--An Analysis of the Top 4 Marketing Automation Providers, Mark O'Brien

• Act-On
• Hubspot
• Marketo
• Pardot
• Kentico?

2:30--3:30--Rotating Roundtables

• Writing the Right Content, David C. Baker 
• How the Parts Fit: Integrating your site, CRM, and MAT, Mark O'Brien
• Getting Started with Automated Programs, Chris Creech

3:30 - 4:30--Live Audit

• We will invite an attending agency up to the stage to review the marketing automation makeover plan we've created for their business, utilizing the principles covered throughout the day.

4:30-5:00--Open Q&A

5:00-5:30--Closing Remarks

Registration

Please click here to register.