Managing Client Relationships: Being Indispensable, Growing the Account, Making Money

Hashtag: #mcr2012

Only held once per year, this revamped one-day seminar has been developed especially for design, advertising, interactive, and public relations firms, and it is crafted to cover everything about managing client relationships (see the complete agenda on page five). The seminar is appropriate for principals, account managers, and anyone integral to client relationships.

The sessions are a mix of presentation, hands-on exploration, exercises, and roundtables. You’ll learn how to position your relationship with the client appropriately in order to have a balanced one in which they need you (for the right reasons) and you need them. We’ll examine formalizing that relationship appropriately at the outset, too.

Your role, both in its larger context and in relation to other roles at the firm, will be charted. Then the specific elements of what’s expected of you—and what’s not expected—will be delineated. We’ll examine your own specific approach to account service, tailoring that offering to your individual strengths and weaknesses. We’ll also delve into how to recognize client style and then adapt your approach to be more effective in working with them individually.

You’ll get a primer on strengthening your presentations, a step-by-step guide to conducting the agency tour, and the specific expectations that clients bring when it comes to serving their accounts. Finally, we’ll look at specific tactics to grow the client relationship and solidify it in the process.

Note that the cost for the first attendee is $695, but that all additional attendees from the same firm are 50% off. See the registration form on page seven.