You don’t need to spend two years and $100,000 only to find out that your current market position isn’t going to work. Fortunately, there are five great ways to test your positioning before you launch it, and four ways to look back to see if it’s been successful, as well as how you might adjust it. Let’s do a quick check of yours. If you can solve the positioning problem, you can solve the lead generation problem. And if you can solve the lead generation problem, you can probably solve everything else.
