Doing More Effective Work: Separating Consultative and Transactional


For the purpose of this reminder, I’m going to assume that you are smart and that you do your homework, and that the only thing keeping you from doing more effective work for clients is that they don’t listen to you enough. Got it? If both of those first two things aren’t true, these suggestions aren’t going to help much.

I want to talk about this because doing effective work for clients and making good money in the process keeps you interested. For instance, just making money isn’t enough—it gets boring and it feels empty. You need to really be making a difference on behalf of your clients or this is going to get old.

So assuming you are smart and diligent, how do you get clients to listen more? Here are five very specific suggestions to turn things around a bit.

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