The Client/Agency Dynamic

The mandate for working together, agency and client, is effectiveness. How do you work together and separately for that to happen? What does each side bring to the table? How can you be an expert but still require the client in order to create this magic?

How you handle this interplay determines your impact, your compensation, and how much they appreciate you. Here is how the best agencies do it:

  • Secret Tradecraft of Elite Advisors

    Secret Tradecraft of Elite Advisors

    Covert Techniques For A Remarkable Practice

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