Bringing Balance to Your Creative Services Firm
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Bringing Balance to Your Creative Services Firm
Introduction
Whether or not you have articulated it, your firm is mission driven. (Furthermore, what looks “balanced” to you because it aligns with your own interests might appear imbalanced to someone else with different priorities.) In the absence of a clear statement surfacing this focus, how would I discover the unique nature of your firm or the firm where you work?
Until you look for the right clues, answering that question is like scanning a crowd for the tall person when everyone is sitting down. But just like extraordinary height is apparent once you ask everyone to stand up, so too the subtle “drives” at any firm are apparent if you look in the right places. The intent of this is first to help you see where the imbalances are at your firm, and then to suggest a few means of bringing your firm back into balance. All this comes from the belief that intentional imbalance is a lot healthier than unintentional imbalance.
