The more prospects learn about you on their own, already aware of your expertise and primed to hire your firm, the less time and money you need to spend on selling your services. The easiest way to achieve that is to be viewed as a thought leader among those prospects you serve in the marketing field, which begs the question about your positioning. For example, only about a dozen people can really be experts in “branding,” so you’re going to need to be a lot more niched than that. Once you are, you’ll know what to say, who to say it to, and how to find that group of people who will gladly give you their money.
