AIGA Biennial, Minneapolis: When You Care More than the Client

What is the best way to tackle situations in which you care more than the client does, and how do you spot these situations before they become problematic? You only have two choices when faced with these issues. Neither is automatically right, and both must be handled with purpose and awareness of potential consequences. Explore this challenge by discussing why experts in the greater marketing field leave their profession an average of six years before professionals in other fields. You’ll come away with the tools necessary to spot—and deal with—problematic situations in the future.

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