What Storytelling Really Means for Your Agency
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Webinar: Tens of thousands of agencies had no idea where the branding bus was headed, but they wanted to be on it when it arrived. Effectively, they wanted to be different...just like everyone else, and the result is lemming positioning around a diluted concept called branding. Less than 15% of branding firms were really doing branding, but every firm is still looking for some toehold. That's where storytelling enters the picture, and you can get it right...or you can get on the same storytelling bus that everyone else is boarding. There are some core concepts that you'll need to understand at a deeper level to do this work for your clients, but there are other elements of storytelling that are just as valuable, like how you employ storytelling in interacting with your clients. This webinar will be an amazing investment in reaping additional millions of dollars for your firm over the years, all the while helping you weave it into your unique positioning.
