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Five Pre-Tests of Your Agency’s Positioning
There are five early tests that can be applied to your positioning before you make a choice. I’ve covered the first extensively in an earlier post (the number of competitors and prospects), and I’ll cover the other four here. Next month we’ll look at the tests that you can apply after your positioning is up…
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How to Talk About Scope Creep
Managing scope creep is as much fun as arguing with your conspiracy-prone cousin at the Thanksgiving table, but not managing it well is the surest way to lose money, and also a good way to introduce tension in a client relationship. In today’s very brief article (there’s a 150′ tall oak tree on it’s side…
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Launch Your Career as a Podcast Guest
A public speaking career is one of the six classic “upper third” options available as you climb the lead generation ladder, but a recent shift has made it more accessible than ever. (Please see the end of this article to make sure you maximize that ROI, though.) And if you’d like to carve out a…
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Getting Started on the Big Things
You have some big things and little things to do on Monday. I’ll take a guess at the big things that are on your list, or at least the things that should be on that list: The first two things on that list are big things that require a lot of effort, but some things…
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Ten Critical Features of Your Website
The websites that marketing agencies are building for themselves are better than they ever have been, but only 20% have stellar sites and another 55% aren't embarrassing. When talking with an agency principal on the phone, I'm surprised, too, at how often I hear this: "Yes, I know that's what our website says, but...." So…
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Write the Damn Book Already
This inaugural event, developed specifically for those in the marketing field, is crafted to cover the strategy/tactics of writing and then getting a book published (see the complete agenda on page seven of the brochure). You are likely wanting to raise your profile with a first book or possibly provide a larger platform for your…
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What I Learned from the Race Track
The deeper your professional expertise, the broader your life outside of work needs to be. It provides context, it grounds you, and it stops you from being one of those weirdos deep into a sub- sub- sub-forum on Reddit where you argue about the most insignificant things. The other thing is does—for me, anyway—is provide…
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Q/A No. 01: Your Questions and My (Attempted) Answers
Q: “I think I’ve heard you say on podcasts that ESOPs are immoral. Why is that?” —Chris, in Atlanta; “I’d love to know why you say ESOP is universally a mistake on your website. I can come up with my own reasons, but would love to know specifically your thoughts on it.” —Josh, in California…
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How 3 Consultants Might Evaluate Your Positioning Instinctively
Inevitably a new client will ask, “So how do we compare with the other firms you’ve worked with?” Some of my clients make astounding amounts of money and I’d never want to work there. Others are brilliant but struggle with the killer instinct that puts space between their performance and a peer. Others do remarkable…
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How Your Hiring Strategies Change
What got you here—in terms of your approach to staffing—won’t get you there. There are some staffing strategies that are absolutely the right choice in the early days, but they are a mistake, later. I’m going to describe the differences in what kind of people you hire by picturing three different stages, but the truth…