For the last four decades, the marketing process has merely been tweaked (other than the entry of search firms and the power hungry procurement departments). As a result, we've fallen back on silly things like chemistry, empty "full service" promises, faux process, elaborate cold-calling programs, and just responding to as many RFPs as we can, accepting referrals from people who still have us in a box, and lowering the bar just to keep busy and feed the machine. No more. Marketing has moved from push to pull, but only if you use the right methods. We'll leave these two hours with a short-term and a long-term marketing plan for each of you, developed specifically for your situation. San Francisco. AIGA's GAIN conference. San Francisco.
This will be entirely new material, and I don't think you want to miss it!
