Growing Existing Accounts
Written by
Webinar: What should you expect of account people? If they are charged with growing an account, are they expected to do it on their own? If not, what sort of help? And regardless of who grows an account, what are the best techniques to do it effectively? Get answers to all of these questions, and more, as we look at the subject of account growth. One interesting aspect of account growth is that the skills for this and new business are similar, but the techniques and KPIs are critically different. The core of this webinar comes from interviews with 1,100 of the best account people at agencies around the world. You'll be fascinated with some of the basics and some of the unexpected findings, proven in the field. Please join us and pick the low-hanging fruit among your client base.
