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SUMMARY:Leading Your Firm's Growth With Account and Project Management
DESCRIPTION:Group Pricing Available\, Just Ask!\nSeminar Synopsis\nWe have further focused and expanded our popular Account and Project Management seminar this year\, adding content and bringing in experts Jenny Plant and Brett Harned as speakers. The result is an intensive two-day crash course on all things account and project management. Those just starting to explore the subject and those who have been steeped in it will both benefit greatly. \nThis seminar is designed for the account management team and the project management team that works alongside them. Strong client and project management is no substitute for great work\, but it is key to the success of growing client relationships\, and therefore growing a successful practice. \nAgenda (subject to change)\nTuesday \n\n\n\n\n\n9:00: Introduction\n9:30: History and Context of the AM/PM World\n10:30: Essential Principles of Great Account Management\n12:00: Essential Principles of Great Project Management\n1:00: Lunch (provided)\n1:45: How to Grow Accounts\n3:00:  Leading Through Project Management\n4:00: Networking and Happy Hour\n\n\n\nWednesday \n\n9:00: Interplay of AMs and PMs\, and Personality Profile Fits\n10:15: How AMs and PMs Work Together Effectively\n11:15: Modeling Conversations\n12:30: Break\n\n\n“I went to the seminar with the goal of being able to find where the line is between AM and PM role. What I got out of it was so much more! Most importantly I realized exactly how much money we’re leaving on the table by not continually engaging our clients and actively building those relationships.”\n\n\n\nSpeakers\n  \n\n			\n				\n			\n				\n				Jenny Plant\n				\n			\n				\n			\n				\n				David C. Baker\, Punctuation\n				\n			\n				\n			\n				\n				Brett Harned\n				\n		\n\nJenny Plant\n\n\n\nJenny Plant is the owner of Account Management Skills. She has 30 years of experience working mostly in account management\, and has worked as a consultant for over 10 years. Jenny now coaches agency account managers to keep and grow business through her account accelerator program\, providing a step-by-step process to help them adopt the right mindset and skill to create a client-centric plan to increase revenue. Jenny comes to us from London.\nBrett Harned\nBrett Harned is a consultant\, coach\, and author with 20+ years of experience leading digital and creative teams. He helps organizations solve people\, process\, and culture challenges with a strategic\, human-centered approach. A longtime voice in the PM community\, Brett founded the Digital PM Summit\, wrote Project Management for Humans\, and shares practical insights at BrettHarned.com. \nDavid C. Baker\n\nDavid C. Baker is an author\, speaker\, and advisor to entrepreneurial creatives worldwide. He has written 5 books\, advised 900+ firms\, and keynoted conferences in 30+ countries. His work has been discussed in dozens of international publications. The NY Times referred to him as the expert’s expert. He co-hosts the most listened to podcast in the creative services field (2bobs).\n\n\n\n\nAccommodations\nNot included\, but suggested booking at Bellyard Hotel. \nDetail\n\n\n\n\nSavvy firms know that clients are far more likely to notice poor customer service long before they notice subpar effectiveness. It’s no excuse for sloppy work\, of course\, but if you can wrap great work inside strong client management\, you’ll have the best of both worlds. \nHere’s a simple three-part test for effective account managers. These three scenarios—if handled well— point to a strong account executive who can effectively do what may be the most difficult in an agency: straddle the fence between advocating for the client and advocating for the agency. \n\nHow early can the new business department hand off a warm lead to an account manager to close the first project in a long and prosperous relationship?\nHow effectively do the account people grow their accounts over time?\nHow well do account managers manage tense situations with presence and grace?\n\n\n\nThis two-day seminar will change how you see the account management role. We’ll start with understanding the overall structure of the role and how to interface effectively with other departments\, noting the nuances that help build cooperation. \n\n\nWe’ll examine personality profiles and how they map to effective account managers – and project managers. Many firms are leaving hundreds of thousands of dollars and the table and letting things slip through the cracks\, simply by not having the right people in the right seats. There are best practices related to this that are helpful to understand. \n\n\nThen we’ll flip to the other side and review the specific elements of treating clients the way they say that want to be treated. This data is based on thousands of client interviews\, compiling the clearest signals for top-performing firms. \nFollowing on that theme\, and based against a background of fully satisfied clients\, we’ll look at a few key strategies to grow your best accounts. Qualified account people do grow accounts effectively\, and that’s part of what makes them so valuable to creative firms. \nAnd as both account and project management roles become increasingly AI-enabled\, we’ll also explore how AI can enhance your efficiency\, decision-making\, and client impact. You’ll leave with fresh ideas and practical ways to apply AI to your day-to-day work – helping you stay ahead in a fast-evolving landscape. \n\n\nFinally\, we’ll look very specifically at how to manage tension—healthy and otherwise—to maneuver personnel roadblocks and enhance your personal effectiveness. \nThis is a completely reworked seminar only offered once per year. It is also limited to 130 attendees to improve the quality of the interaction and leave as much time for discussion and questions as possible.
URL:https://punctuation.com/event/leading-your-firms-growth-with-account-project-management/
LOCATION:Monday Night Garage\, 933 Lee St\, Atlanta\, GA\, 30310\, United States
CATEGORIES:Seminar
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