BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Punctuation - ECPv6.16.4.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://punctuation.com
X-WR-CALDESC:Events for Punctuation
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240312T080000
DTEND;TZID=America/New_York:20240313T120000
DTSTAMP:20240201T162642Z
CREATED:20231213T141549Z
LAST-MODIFIED:20240201T162642Z
UID:10000009-1710230400-1710331200@punctuation.com
SUMMARY:Leading Your Firm's Growth With Account Management
DESCRIPTION:Seminar Synopsis\nWe have further focused and expanded our popular Account Management seminar this year\, adding content and bringing in experts Jenny Plant and Jack Skeels as speakers. The result is an intensive two-day crash course on all things account management. Those just starting to explore the subject and those who have been steeped in it will both benefit greatly. \nThis seminar is designed for the account management team and the project management team that works alongside them. Strong client and project management is no substitute for great work\, but it is key to the success of growing client relationships\, and therefore growing a successful practice. \nAgenda (subject to change)\nTuesday \n\n\n\n\n\n9:00: Introduction\n9:30: History and Best Ecosystem for Account Management\n10:15: Agency Theory\n11:30: Essential Principles of Great Account Management\n12:45: Lunch (provided)\n1:30: Mastering a Project-Driven World\n2:45:  How to Grow an Account\n3:45: Networking and Happy Hour\n\n\n\nWednesday \n\n9:00: A Little Detour on Project Management and People Types\n10:00: How AMs and PMs Work Best Together in the Real World\n11:00: Client Conflict Role-Playing\n11:30: Q&A\n12:00: Break\n\n\n“I went to the seminar with the goal of being able to find where the line is between AM and PM role. What I got out of it was so much more! Most importantly I realized exactly how much money we’re leaving on the table by not continually engaging our clients and actively building those relationships.”\n\n\n\nSpeakers\n  \n\n			\n				\n			\n				\n				Jenny Plant\n				\n			\n				\n			\n				\n				Jack Skeels\n				\n			\n				\n			\n				\n				David C. Baker\, Punctuation\n				\n		\n\nJenny Plant\n\n\n\nJenny Plant is the owner of Account Management Skills. She has 30 years of experience working mostly in account management\, and has worked as a consultant for over 10 years. Jenny now coaches agency account managers to keep and grow business through her account accelerator program\, providing a step-by-step process to help them adopt the right mindset and skill to create a client-centric plan to increase revenue. Jenny comes to us from London.\nJack Skeels\nJack Skeels is a former RAND senior analyst and agency executive. He is the CEO of AgencyAgile\, an operations consulting and coaching firm that has helped over 200 agencies\, consultancies\, and other project-driven organizations go better\, faster and happier. Jack’s new book is Unmanaged: Master the Magic of Creating Empowered and Happy Organizations. \nDavid C. Baker\n\nDavid C. Baker is an author\, speaker\, and advisor to entrepreneurial creatives worldwide. He has written 5 books\, advised 900+ firms\, and keynoted conferences in 30+ countries. His work has been discussed in dozens of international publications. The NY Times referred to him as the expert’s expert. He co-hosts the most listened to podcast in the creative services field (2bobs).\n\n\n\n\nAccommodations\nNot included\, but suggested booking at Bellyard Hotel. \nDetail\n\n\n\n\nSavvy firms know that clients are far more likely to notice poor customer service long before they notice subpar effectiveness. It’s no excuse for sloppy work\, of course\, but if you can wrap great work inside strong client management\, you’ll have the best of both worlds. \nHere’s a simple three-part test for effective account managers. These three scenarios—if handled well— point to a strong account executive who can effectively do what may be the most difficult in an agency: straddle the fence between advocating for the client and advocating for the agency. \n\nHow early can the new business department hand off a warm lead to an account manager to close the first project in a long and prosperous relationship?\nHow effectively do the account people grow their accounts over time?\nHow well do account managers manage tense situations with presence and grace?\n\n\n\nThis two-day seminar will change how you see the account management role. We’ll start with understanding the overall structure of the role and how to interface effectively with other departments\, noting the nuances that help build cooperation. \n\n\nWe’ll examine personality profiles and how they map to effective account managers – and project managers. Many firms are leaving hundreds of thousands of dollars and the table and letting things slip through the cracks\, simply by not having the right people in the right seats. There are best practices related to this that are helpful to understand. \n\n\nThen we’ll flip to the other side and review the very specific elements of treating clients the way they say that want to be treated. This data is based on thousands of client interviews\, compiling the clearest signals for top-performing firms. \nFollowing on that theme\, and based against a background of fully satisfied clients\, we’ll look at a few key strategies to grow your best accounts. Qualified account people do grow accounts effectively\, and that’s part of what makes them so valuable to creative firms. \n\n\nFinally\, we’ll look very specifically at how to manage tension—healthy and otherwise—to maneuver personnel roadblocks and enhance your personal effectiveness. \nThis is a completely reworked seminar only offered once per year. It is also limited to 130 attendees to improve the quality of the interaction and leave as much time for discussion and questions as possible.
URL:https://punctuation.com/event/leading-your-firms-growth-with-account-management/
LOCATION:Monday Night Garage\, 933 Lee St\, Atlanta\, GA\, 30310\, United States
CATEGORIES:Seminar
END:VEVENT
END:VCALENDAR