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UID:10000017-1736411400-1736519400@punctuation.com
SUMMARY:Pipeline Kickstarter (2025)
DESCRIPTION:Okay\, 2024 hasn’t shaped up exactly like you were hoping it would. You could hire those Punctuation folks to work with you individually in a New Business Audit for $18k\, but you need quicker and cheaper answers. Plus\, you want to do it with peers. \nJoin us for a pop-up seminar\, then\, and explore the same three things: positioning\, service offering design\, and lead gen. You may very well get everything you need to make 2025 kick ass. If you need some individualized help\, you can tack on some individual help\, after the event\, where we’ll apply this specifically to you. But only if you need it. \nTiming\nStarts at 8:30a on Thursday\, January 9. If that’s too early\, you aren’t serious about solving this. So arrive the night before. We’ll facilitate attendees getting together for drinks/dinner (via a WhatsApp group). We’ll meet through 3:30p the first day and then have an open bar before open groups gather for dinner and celebrate or commiserate or both. \nSecond day (Friday\, January 10) will go from 8:30 to 2:30p\, and then you’re free to fly back home and put some distance between your firm and any competitors who didn’t come. \nDetailed agenda to come\, but essentially we’ll work through the topics below. \nAgenda\n\nQuick Assessment of Your Current Positioning\nTests We’ll Use to Evaluate Your New One\nVertical vs. Horizontal: the Pros/Cons\nDefining a Qualified Client: Keeping ICP as a North Star\nHow to Articulate Your New Positioning\nWhat Your New Positioning Does (and Does Not) Mean for Current Clients\nThe Three Eternal Principles of Service Offering Design\nStarting Relationships w/ Diagnostics or Roadmaps\nAligning Your Offerings As a Fixed Prix Menu Rather than a Cafeteria\nSticking Around Forever Without the Client Resenting It\nHow Many New Clients Do You Need\nCrafting the Right Mix of the Four Big Options to Surface Opportunity\nArriving At a Simple\, Specific Plan that Fits Your Personality\n\nWhat To Expect\nExpect no more than 32 people\, all principals (i.e.\, decision makers). Less lecture and more useful\, guided discussion. As much relationship-building as you want\, or time to think without interruptions. Fearless raising of all the critical decisions\, honest feedback on your courage or wimpiness\, and “glass half full” encouragement to solve this. \nFine Print\nYou’ll get as much out of this as you put in it. There will be a few things for you to do beforehand\, and you’ll get lots of questions answered at the event. But no follow-up or personalized advice/feedback is included. That will be available if you need it\, but this isn’t designed as a “hold your hand at every turn” sort of event\, but rather a kickstarter from someone who has most of the answers and who loves you.
URL:https://punctuation.com/event/pipeline-kickstarter-2025/
LOCATION:Monday Night Garage\, 933 Lee St\, Atlanta\, GA\, 30310\, United States
CATEGORIES:Seminar
ATTACH;FMTTYPE=image/png:https://cdn.punctuation.com/uploads/2023/12/punctuation.finally.fixing.our_.positioning.and_.lead_.gen_.png
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